Casino app
iGaming
Mobile App
UX/UI Design
UX Research
Role
UI/UX Designer
Team
Solo Designer
Stakeholders
Gaming Company
Tools
Adobe XD
Business Model
iGaming / Casino
Timeline
4 days (Design Sprint)
Objective & Context
Objective
Design a logged-in home screen that helps users play more games, faster, while increasing retention and long-term engagement for the business.
Context
Mobile casino app.
Users land on the home screen after login in the app.
Business Problem
High churn rate after login
Users leave without starting a game
New and high-value games are underplayed
Limited perceived personalization reduces loyalty
User Goal
“I want to quickly find a game I like and start playing without thinking.”
Research Snapshot
Methods
Competitive analysis
Behavioral patterns analysis
Plateform Patterns
COMPETITIVE ANALYSIS
Casino apps
Gaming apps
Content layout
Replay behavior
Favorites usage
Drop-off moments
PLATFORM PATTERNS
Bottom navigation
One-hand usage
Visual hierarchy
Key Findings
Users replay the same games frequently
Favorites strongly impact retention
Too many choices slow decision-making
Visual recommendations outperform text lists
Personas
Core UX Problems
PROBLEME 1
SOLUTION 1
Slow access to games.
Category shortcuts:
Slots
Table Games
Jackpots
Live Casino
Megaways
OUTCOME
Faster navigation, reduced friction.
PROBLEME 2
SOLUTION 2
Users want to resume games without searching.
“Recently Played” section with familiar game cards.
OUTCOME
Faster session start.
PROBLEME 3
SOLUTION 3
Weak personalization.
Favorites system influencing recommendations.
OUTCOME
Stronger emotional attachment and loyalty.
PROBLEME 4
SOLUTION 4
New and popular games go unnoticed.
Guided discovery via recommendations and rankings.
Larger images to drive first time exploration
————
Social validation by ranking reduce decision uncertainly
OUTCOME
Better discovery without cognitive overload.
Sketch & Wireframe
Expected Impact
UX Impact
Faster decision-making
Reduced cognitive load
Stronger emotional engagement
Business Impact
Higher game launch rate
Increased retention
Better visibility for new releases
Stronger personalization metrics
Final Outcome
The design below delivers a premium, immersive, and personalized casino experience that balances business objectives with user needs.
It demonstrates how design thinking, combined with data-driven UX, can directly influence engagement and retention in high-volume gaming platforms.