Sapiow
Marketplace
Marketplace
B2C & B2B
Booking System
Dashboard
Mobile App
Role
Head of Product Consultant
Team
Web, Mobile, Design
Stakeholders
Client, Engineering, Design
Tools
Figma · Linear…
Business Model
Marketplace
Timeline
6 months
Project Overview
Sapiow is a service marketplace platform designed to connect clients with verified experts through a structured, end-to-end digital experience. The platform enables users to discover experts, book sessions, complete secure payments, and conduct video consultations within a single, unified ecosystem.
From an expert perspective, Sapiow provides dedicated tools to manage profiles, availability, services, pricing, client communications, and payouts. From a client perspective, it simplifies expert discovery, booking, payment, and follow-up, ensuring a seamless and trustworthy journey.
The project covers web and mobile experiences, with a strong emphasis on usability, transaction reliability, and scalable architecture. Core features include expert onboarding and activation, session scheduling, integrated messaging, automated notifications, secure payments, and real-time video sessions.
Sapiow is positioned as a scalable foundation for professional services marketplaces, balancing operational efficiency for experts with a frictionless booking and consultation experience for clients.
Project Context & Client Vision
What I Did
Worked directly with the client, who had a clear structural vision of the product
Clarified business goals, constraints, and expectations
Transformed an initial functional idea into a structured product vision
Aligned client expectations with UX feasibility and technical constraints
UX & Product Definition
Where my leadership was strongest
What I Did
Co-defined with the client:
User personas (Clients & Experts)
End-to-end user journeys
Core flows (booking, messaging, payments, sessions)
Defined the Information Architecture
Designed the application architecture for:
Client app/Web
Expert app/Web
Made key UX decisions and validated interaction logic
What I Did Not Do
I did not produce final UI screens pixel-by-pixel
Design Direction & Validation
Design leadership, Not execution
What I Did
Reviewed and validated wireframes and UI proposals
Challenged design decisions that introduced friction
Ensured consistency across mobile and web
Verified alignment between UX flows and final UI
Approved designs before development
What I Did Not Do
I did not design final UI screens
I did not execute visual design myself
Product Management
& Team Leadership
What I Did
Acted as Product Owner & Product Manager
Chose and managed a Kanban workflow
Used Linear for task and backlog management
Defined tasks, priorities, and acceptance criteria
Led regular meetings with:
the client
the development team
Served as the main communication bridge between business and tech
Team Composition
1 Web developer
1 Mobile developer
1 Backend developer
Myself as Head of Design & Product Owner
Development, Releases
& Iteration
What I Did
Organized feature releases in incremental stages
Validated functionality before each progression
Adjusted priorities based on technical dependencies and value
Ensured continuous alignment between design intent and implementation
Testing Strategy & User Acceptance (UAT)
What I Did
Set up a multi-stage testing process:
Internal testing (close team / familiar users)
External testing (Android & iOS)
User Acceptance Testing (UAT) with the client
Collected feedback and prioritized fixes
Approved final validation before release
Impact & Learnings
Impact
Transformed a client vision into a structured, usable product
Delivered clear and reliable flows for a complex marketplace
Reduced friction between client expectations and technical delivery
Established a strong foundation for future scaling
Learnings
Co-creation with the client accelerates alignment
Central product leadership reduces delivery risk
Kanban is better suited than Scrum for evolving products specially with a remote team
UX structure and delivery must evolve together
Recruiter-Friendly Summary
On Sapiow, I co-defined the product with the client, structured the UX and application architecture, led design validation, and managed product delivery using a Kanban approach. I acted as the central link between the client and a cross-functional development team, overseeing execution from early definition through UAT.
